What you cleanse your face with really matters, it's important for a Cleanser to maintain your skins pH equilibrium, keeping it always in balance without stripping the moisture barrier, keeping skin healthy and glowing. Gentle Everyday Cleanser is just that, cleanly formulated to cleanse without stripping the moisture barrier of even the most sensitive skin. It restores and maintains the skins pH balance and equilibrium, leaving skin soft, supple, healthy and glowing. This formulation doesn't include fillers and doesn't have add-ons, it's sole purpose is to remove the day away, restore pH balance, and prep the skin as a canvas getting it ready for your skincare routine application. Gentle Everyday Cleanser’s pH is 5.5.